Agency articles
  • View our agency articles for a better understanding of public relations, why it should matter to you, and how to leverage the power of public relations to reinforce your brand and increase your business. Enjoy our tips; may they bring you many happy returns!

  • How to Take Interviews

    A reporter’s seemingly innocuous request for comment can be nothing but trouble for a product manager untrained in the ways of the media. Julie Laitin and Ravelle Brickman offer a primer on the “Who? What? Where? When? Why? and How?” of interacting with the press.

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  • The Elephant in the Room

    It may be the “Fifth P” in a company’s marketing mix, but effective PR—in addition to advertising—can greatly enhance your promotional efforts.

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